Five Reasons You Should Be Using Appointment Booking Software
Whether you’re launching a startup soon or your dream has already started to materialize and spiral into an increasingly busy endeavor, you’ve likely considered upgrading or adding to your proverbial toolbox of software. As an entrepreneur living in a world with ever-connected, universe-at-your-fingertips access, you have a plethora of things – expected and unexpected – to worry about. Scheduling and calendar apps are great for keeping your busy life organized, but without a system to easily accept payments, book your appointments, meetings, conference calls, etc., your life can easily become more overwhelming, which we’d all like to avoid.
1) Leads to more sales
Your clients are constantly connected, which means more potential customers. Booking systems have a customer database. Exploiting this is not only easy but smart – making it simple to track top customers and services, as well as market to drive repeat business. Capitalizing on new leads is a must, and making it easier for them to book appointments by not making them jump through hoops and wait on hold, will lead to higher customer satisfaction, leading to more referrals, leading to higher conversion rates, leading to more and consistent revenue, leading to a growing company (sensing a trend here?), and so on.
2) Unchain yourself from your business
This may be the single best reason to use an online booking system. Easily managing personal time, shipments, days off, breaks, etc. is difficult in its own right. Having the ability to devote your time to other tasks needed to grow your business would be great, right? Well, why not give your customers the power to book their own appointments and services, freeing up your time? When you’re overloaded with commitments, accommodating an increasingly busy work schedule is a necessity, and there is no better way than to book everything in advance within a detailed booking software.
3) Customers want to book 24/7
As industries continue their transition to harness customers doing almost everything online, wouldn’t it make sense to have the ability to be open for business 24/7 while minimizing overhead? A good online booking system would allow you to do just that. The ability to operate at true capacity using a comprehensive booking and scheduling system will serve to maximize and facilitate your company’s expansion. With a cloud-based booking software, customers can book in real-time, at any time of day – all they need is an internet connection and a porthole, either through your website or a mobile app.
4) It’s the way of the future
Going online has helped many a business across the world raise their profile, build their brand, find more customers and get the word out about who they are, what they do, why they’re the best, etc. Well, not only is booking software (hopefully) user-friendly, it allows for multiple platforms. Whether your customers are booking from a smartphone, a laptop, a tablet or a desktop computer, they will have a consistent, simple and joyful experience. What’s more, an online booking solution creates one source of truth; no more concern over double-booking with cleaner data and real-time updates.
5) Automated Workflow with Reminders, Invoices
Implementing a secure, online booking environment not only affords instant payment for your services and/or goods, but all payments are kept secure. With a growth in the number of customers comes increased demands on you and/or your staff, which means longer wait times and a greater chance of mistakes within your bookings. Pair that with the time invested in sorting and manually recording each individual booking, and you’ve fallen into an inefficient system. On the other hand, by automating those tasks and providing ease-of-access to customers, an online booking system can take much of the stress, strain, mistakes and time out of arranging bookings for your business. Additionally, you can use it for automatic reminders to make manual follow-ups or set up new and appointment alerts for staff members.
In truth, the question should be: Why wouldn’t you use online booking software? It’s safer, less expensive and easier for a business to run, and quite frankly, customers expect them if they’re visiting your website. With more people browsing than ever, it makes obvious and excellent business sense. Also, as businesses continue the move to mobile, the tools provided by an online booking software allow both you and your customers to take bookings on the road. The whole idea is to save you and your business time but to also provide a much-appreciated convenience for your customer. So, are you ready to make the move?