People think they know their market and have an insight of what their target audience’s wants and needs are, so they plan their market activities based upon a ‘guesstimate.’ They may have a lot of data coming from different sources, but if they don’t analyze it thoroughly, it means very little. Market research is a systematic, objective collection and analysis of data about a market, competition and environment. Market research is an ongoing activity if it’s going to be anywhere near beneficial.
As a market research manager, you’re continually testing, assessing, evaluating and monitoring in a wide variety of areas, and GigaBook.com has all the tools to assist you in staying organized on your projects and working efficiently. The integrated calendar and to-do list keeps track of important deadlines, provides automated reminders and is accessible anywhere. This is a tremendous asset to you while monitoring your work progress and presenting results.
Try GigaBook’s Marketing Manager Appointment Software
The online scheduling software allows easy access for your clients to schedule time with you when you’re advising them on their results, when working with vendors and project directors overseeing their fieldwork or performing market research interviews. GigaBook sends email or text reminders so that appointments aren’t missed. This easy form of communication keeps everyone informed and on the same page.
With GigaBook Online Appointment Software, you can:
- Accept appointments requested through your existing website
- Create your own free personalized booking mini-site
- Send clients text messages and email reminders
- Send reminders to yourself or other staff/vendors about upcoming appointments
- Easily reschedule appointments and notify clients about the change
- Easily set repeat appointments
- Track success rate of all appointments
If you offer classes or workshops to help others keep up to date with new developments in the research industry, you can manage class size through GigaBook’s customizable Group Setting Booking tool—you set the specifications and GigaBook tracks the progress of class enrollment.
Through the use of effective appointment and calendar management you should experience the following benefits within your design business:
- Higher conversion rate of appointments through reducing no-shows
- Increased revenue due to ease of scheduling sessions by clients
- Increased client retention through effective communication
Turn your existing website into a real-time booking website!
If you have an existing website for your research business, you can easily convert your site to accept appointments with your real-time availability. Use the GigaBook Booking Widget included in your subscription to easily take appointments on your website. It’s as easy as creating and customizing your own booking widget and then inserting it on your own site!